In a sector where trust is paramount, service quality distinguishes high-performing agencies from others. Students and their families invest thousands of euros in their study abroad project; they deserve impeccable support. This guide presents the standards, processes and tools to ensure consistent service quality in your student recruitment agency.
Quality is not a cost, it's an investment that generates measurable returns.
Impact of quality on your business
| Indicator | Standard agency | Quality agency |
|---|---|---|
| Admission rate | 60-70% | 85-95% |
| Client satisfaction | 3.5/5 | 4.7/5 |
| Referral rate | 15% | 50%+ |
| Customer acquisition cost | High | Reduced by 40% |
| School partnerships | Limited | Premium |
Risks of insufficient quality
- Damaged reputation: Negative reviews, harmful word of mouth
- Lost partnerships: Schools terminate contracts
- Legal liability: Disputes with families
- High turnover: Demotivated employees
- Unstable revenues: Dependence on acquisition
What stakeholders expect
Students want:
- Personalized and honest advice
- Regular and proactive follow-up
- Effective test preparation
- Professional quality applications
- Quick answers to their questions
Parents want:
- Transparency on processes and costs
- Professionalism and seriousness
- Concrete results
- Regular communication
- Service guarantees
Partner schools want:
- Qualified and motivated candidates
- Complete and well-prepared applications
- Deadline compliance
- Ethics and transparency
- Regular and predictable volume